Business Plan Consultant Specification and Brief

1. Introduction

Biggin Hill Memorial Museum, hereafter BHMM (the Commissioning Authority) seeks to appoint a Business Plan Consultant with proven experience of working with museums or heritage organisations.


2. Aim

To undertake a review of the original Business Plan produced for BHMM in 2017 in order to update the financial model and five-year forecast, based on a full year of opening data. This process will allow the trust to introduce more robust financial and business planning.


3. Business Objectives

The Business Plan is fundamental for mapping where we are now, where we aim to be and how we plan to get there and will ensure we plan for sustainability. By creating a SMART financial model and five-year forecast we will have a live document to inform the direction of the Trust.


4. Deliverables

  • Lead a review process with Trustees and the Director to measure the museum’s performance against the aims and objectives of the current Business Plan
  • Create a new financial model with a revised financial, SMART projection for the next 5 years to stretch and challenge us, which will be used to prepare budgets
  • Provide a sensitivity analysis showing three different examples of income and expenditure
  • Conduct a performance review of the café against the original business plan which showed a rental income of £5,100
  • Following on from the café performance review, provide a recommendation for the future of the café, taking into consideration any additional staffing.


5. Measurement

This process will enable the team to clearly plan budget headings covering all aspects of the museum, to anticipate income and expenditure changes over the coming years and to make contingencies.


  1. Price

The fee for this proposed work has been set at £1,000 inclusive of VAT and expenses


7. Timeline


Start 1st February 2020 – End date 29th March 2020


  1. Award criteria

A proposal for undertaking the work should include:

  • A detailed methodology
  • Details of staff allocated to the project, together with experience in carrying out similar projects
  • A timescale for example, in the form of a Gantt chart, for carrying out the project
  • Cost breakdown for the work

Proposals submitted will be assessed by Biggin Hill Memorial Museum against the following questions:

  1. To what extent does the proposal demonstrate an understanding of the issues related to this brief?
  2. To what extent are the methodology and methods appropriate to the requirements set out in this brief?
  3. What degree of experience does the bidder demonstrate in order to successfully complete the work?


9. Procurement Process

Proposal return deadline: Monday 13th January 2020

Interviews: Friday 17th January 2020

Biggin Hill Memorial Museum will notify bidders of our procurement decision in the week commencing 20th January 2020.

Biggin Hill Memorial Museum will let bidders know whether they have been successful via email.

Proposals should be emailed to Katie Edwards, Museum Director at by 11.59pm on 13th January 2020.


10. Intellectual Property

Biggin Hill Memorial Museum will retain the rights over any data captured.

The Commissioning Authority and the Agency agree to adhere to the latest GDPR guidelines to ensure the protection and compliant handling and storage of personal data.

11. Background to Biggin Hill Memorial Museum

The development and delivery of the Biggin Hill Memorial Museum project were led by the Council in partnership with the Biggin Hill Memorial Museum Trust. To date, the project has secured funding of £5.35 million to conserve St George’s RAF Chapel of Remembrance and build a new museum; this includes a grant of £1.95 million from the National Lottery Heritage Fund and £2 million in grants from HM Treasury. The Museum tells the story of Britain’s most famous fighter station, and its role during the Second World War and the Battle of Britain. It also provides a sustainable future for the Grade II listed St. George’s RAF Chapel of Remembrance, built at Winston Churchill’s instigation. The Museum fulfils a longstanding wish of the community to honour those who served at Biggin Hill and the community that supported them. For the first time, everything was brought together to bring this wish to fruition – funding, land ownership, planning permission and a dedicated team.

St George’s RAF Chapel of Remembrance, Biggin Hill is Grade II Listed. A chapel or station church would have existed at Biggin Hill Aerodrome from early in its history. The history of St George’s Chapel dates to June 1943, at the time of the destruction of the 1,000th German aircraft by fighters from the Biggin Hill sector. Station personnel wished for a memorial to commemorate the growing numbers killed on operations from within the Biggin Hill sector, to remember especially those who had died during the Battle of Britain. Three prefabricated huts, made with steel angle iron frames and lined with fibreboard, were acquired and placed together to form a single rectangular unit as a chapel, similar in size and layout to today’s Chapel. The first St George’s Chapel stood in South Camp, on the business park site which today stands between Wireless Road and Churchill Way and burnt down in 1946.

It had taken the place of one of the hangars destroyed during the worst raids of 1940. On the nearest Sunday to Battle of Britain Day, 19 September 1943, a commemorative service was held, unveiling and dedicating the Memorial — the reredos of the present-day Chapel — and the Book of Remembrance.


The Biggin Hill Memorial Museum opened in January 2019 with the objectives to:

  • Remember those who served at Biggin Hill, particularly during the Second World War, and engage visitors in human stories specific to Biggin Hill in wartime
  • Enable the worshipping function of the Chapel to continue
  • Celebrate the heritage of the Chapel itself and highlight its historic features
  • Create a cohesive visitor experience between the areas for worship and Museum exhibitions as well as the wider visitor facilities
  • Protect the Memorial Garden and improve the site’s landscaping
  • Create an accessible site, which serves both as a living memorial and provides a special visitor experience for a wide range of visitors. Site access requirements include those for schools who will require coach parking.

The Museum exhibitions have been designed by the Redman Partnership LLP.   The approach towards interpretation and exhibition design is based on the vision: ‘Biggin Hill; inspiring generations, remembering the few and honouring the Many.’ The Museum gathers, protects and makes known the stories of Biggin Hill and communicates its significant role in shaping the modern world.


The Museum is divided into the following exhibition themes:


  1. Introduction to the Museum including three key people and a 1946 aerial map of the airfield
  2. The early years including The First World War; early wireless development
  3. Now and then: Biggin Hill over 100 years
  4. The Many
  5. WAAFs
  6. The Few
  7. Village Life
  8. Children
  9. Family in War
  10. Scramble zone
  11. Combat
  12. St George’s Room
  13. The Chapel
  14. The exterior; including the Gate Guardians, the Memorial Garden